For Grand Opening Kit Orders: PLEASE place your order 45-60 days prior to the store opening to avoid any delays.

LRM PLAYBOOK & TACTICS

LRM 101 DHC LRM Tactics

What is LRM?

  • Local restaurant marketing focuses on engaging the immediate community around a restaurant through targeted promotional efforts.
  • Instead of broad messages, it focusses on the local community to attract more guests and encourage repeat visits.
  • It's all about building relationships, investing time, and connecting with neighbors to drive sales and foster loyalty.

    • Why do LRM?

    • Local restaurant marketing is crucial for increasing awareness of your location, brand, and products in your community.
    • It drives foot traffic to your restaurant, boosting trial and generating additional sales.
    • It enhances your community reputation by developing connections with local businesses, neighbors, schools, and organizations.

    How to do LRM?

    • SET A GOAL. What are you aiming to achieve?
      • Increase Sales? Boost Community Awareness? Drive Traffic?
    • Research your local area. Find your local schools, businesses, and community events and make a plan for outreach.
    • Choose dynamic brand ambassadors who are enthusiastic, proactive, and excel in communication and time management to execute your plan.
    • Track and evaluate your local marketing initiatives to gauge their impact, prepare for follow-ups, and maximize your marketing budget effectively.

     

      LRM Tracking Sheet